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Verlasso receives SeaWeb Innovation Award

Verlasso, joint venture between AquaChile and DuPont, received the 2012 Innovation Award at the 10th International Seafood Summit in Hong Kong organized by SeaWeb, which "recognizes leaders in the seafood community who have utilized creative and innovative solutions to ocean issues".

Christian Pérez

“The SeaWeb Innovation Awards go to those who acted before they had to; who chose a different way before they lost the luxury of choice; who did the right - and not always the most profitable – thing,” said Dawn Mr. Martin, President of SeaWeb. “We are honored to name Dalian Zhangzidao Fishery Group, Google (Mt. View) Food Team, Chef Nora Pouillon and Verlasso as the winners of the Innovation Award for dedicating themselves to creating a more equitable relationship between humanity and the ocean. They are each charting the way for others to follow into the future and we are honored and grateful for their leadership,” she added.

Verlasso believes an increased awareness and demand for sustainable seafood will also lead to better standards. Its approach is aimed at educating and engaging diverse communities about seafood sustainability. For its commercial partners, Verlasso offers a sustainable salmon training course for distributor sales teams, wait staff and fish counter staff. For consumers it also developed a comprehensive website, a Sustainable Salmon Cooking School Curriculum, and an active social media campaign where consumers can learn how to make informed choices at the seafood counter. Verlasso also hosts round table discussions with influencers in the culinary, nutritional, media, and environmental communities to explore how we can collaborate on sustainable seafood initiatives.
 
“As aquaculture grows there is an urgent need to implement aquaculture practices now that will allow us to continue farming in the future,” said Scott Nichols, CEO of Verlasso. “At Verlasso we have discovered and implemented revolutionary practices today to preserve healthy oceans for tomorrow. We are thrilled to have our work recognized by SeaWeb with the SeaWeb Innovation Award,” he remarked.

The sustainable approach to salmon farming promoted by Verlasso has dramatically reduced the Fish In Fish Out (FIFO) ratio for fish oil and fish meal – to an aquaculture record-low 1:1 – and reduced pen densities with a focus on animal welfare.

SeaWeb is the only international, nonprofit organization exclusively using the science of communications to fundamentally shift the way people interact with the ocean.






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